Thursday, December 26, 2019

Personal Narrative Why Do Not - 1465 Words

TITLE†¦. â€Å"WHY?† â€Å"WHY NOT?† â€Å"TELL ME, WHY?† â€Å"Because†¦Ã¢â‚¬  â€Å"Because?† â€Å"Because...I was curious and it looked fun!† â€Å"Next time, you will ask me before you do something like this again. DO YOU UNDERSTAND?† â€Å"Yes!† â€Å"Promise me that you will never do that again† â€Å"I pro†¦ â€Å"Jillian! Jillian! Come down for breakfast. Your milk is getting cold, called my mom. My mom’s voice woke me up. ‘OH NO†¦ I didn’t see what happened at the end; thankfully it was only a dream’, I muttered to myself. It was a scary dream. I never — and I mean never — want that ever to happen to me in real life. Deep inside, I know it wouldn’t, but I still felt uneasy. I quickly put on my slippers, brushed my hair, picked up one of my favourite stuffed toy, Tutu, and rushed down the stairs. It was a beautiful day. The morning air was refreshing and smelled sweet. Ah, so pretty! I said aloud, taking a deep long breath. I ran across the backyard, with Tutu tucked under my arm. As I walked outside, I could hear the breeze singing my name and see the grass dancing for me. â€Å"JILLIAN, COME INSIDE RIGHT NOW AND EAT YOUR BREAKFAST. Running back inside, I quickly gulped down the milk, which was as cold as ice. I heard a familiar voice talking to someone on the phone. Immediately, I knew it was my dad’s voice. But why was he at home? Wasn’t he supposed to be at his work? Many questions ran through my mind at once. Mom, dad is still here? He hasn t gone to his work today? I said, overwhelmed with joy. BeingShow MoreRelatedNarrative Is The Root Of Some Fields1510 Words   |  7 PagesNarrative is the root of some fields which includes education, rhetoric, literature, religion, law, history: culture (Wilson, 1989). It can be seen as a tool to create traditions and symbols as means of communication and it is a source to understand and strengthen the identity of the organisation (Kroeze and Keulen, 2013). As a conceptual theme, narrative becomes a self-conscious system and a reflexive field. In other words, the role of narrative in personal lives is to show how it can be utilizedRead MoreContagious : Why Things Catch On By Jonah Berger979 Words   |  4 Pages In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. Despite his successful background, Wein fancied for a smaller, more restaurant-focused environment. Leaving his business prospects in Philadelphia, he movedRead MoreThe s Concept Of Medicine And Science Essay1552 Words   |  7 Pagesabove all and therefore doctors do not harm and the good of the patient is unequivocally established. Science deals with theoretical knowledge and have methods that covers generalities while medicine relies on medical knowledge which is acquired constantly in the field as it deals with individuals—which unlike ‘scientific’ methods offers no universal generalities. The differences in individuals make it more difficult to have objective standards in medicine, but do not eliminate totally the possibilityRead MoreThe Narrative Theory / Paradigm1477 Words   |  6 PagesThe narrative theory/paradigm states that everything we do can be laid out as a story (Fisher, 1984). The main points of the theory/paradigm are the following: humans are essentially storytellers; decisions that humans make are based off of good reasons rather than proof; what we do and how we think is swayed by accounts of history, biography, culture and character; our rationality is determined by our sense of probability (the coherency of the narrative) and narrative fidelity (whether the storyRead MoreIncidents in the Life of a Slave Girl by Harriet Ann Jacobs1671 Words   |  7 Pageshorrors slavery has instilled upon her and countless others of her kind. This is why I believe Jacobs uses a second persona in aiding her to retell her stories, which is an attempt to draw remorse and sympathy from her readers, as well as a way to unravel the truth behind slavery to those that overlook and accept it in society. In Jacobs’ Incidents in the life of a slave girl, Jacobs uses the maternal character and narrative aspect of a fictional slave girl to highlight, through the many angles, the effectsRead MoreWhat Should I Write About Your Personal Narrative Essay932 Words   |  4 Pagesbecomes necessary to type personal narratives, without so much as a hint of a topic, it can drive a student to some rather interesting conclusions. Some of these conclusions may be as simple as â€Å"Hmm, what should I write about?† Or perhaps more complicated and â€Å"Great, it’s 2:00 A.M. the day the paper is due and I have nothing typed.† No matter the situation the creative thinking process can be greatly limited, thus I present to you the narrative of me typing my personal narrative essay. It began ratherRead MoreInterpretive Conflict in Oral Narrative Research761 Words   |  3 PagesInterpretive Conflict in Oral Narrative Research Introduction In her essay Katherine Borland recounts her grandmothers remembrances forty-two years after a day at the harness races that was shared with Borland in a narrative that was, according to Borland, highly structured and thoroughly entertaining (Borland, 1998, p. 320). Borland, a folklorist, fascinated with the details that her grandmother had provided, saw the intergenerational transmission of a personal narrative as an opportunity to giveRead MoreThe Tragedy And Horror Of The Joplin Tornado1627 Words   |  7 Pagesof positive interpretations to the tragedy and horror of the Joplin tornado, and the repetition of such themes through continuous narration, directly affected community ethos. This, in turn, helped further select the features of the collective narrative shared with the nation through national news. The national attention to Joplin, spurred those wanting to help in the wake of such devastation and those in admiration of the community’s own resilience to volunteer time and resources to the recoveryRead MoreNarrative Therapy1612 Words   |  7 PagesNarrative therapy is a family counseling approach that continues to evolve and gain popularity in the field of therapy (Chang Nylund, 2013). Given the continued strides of narrativ e therapy this is a family counseling approach worthy of research. This paper will detail the beginnings of narrative therapy and those responsible for its development. Although White and Epston are the leading figures of narrative therapy many individuals with varying backgrounds and beliefs influenced their thinkingRead MoreFrederick Douglass : A Revolutionary Leader And Pioneer1617 Words   |  7 Pagestradition in the American continent (Frederick, 2009). He had a strong believer in relation to equality of people, be it of any class, color, sect or religion and dedicated his entire life for this cause. He had once said that he would unite with anybody to do the right thing and said that he would not unite with anybody to the wrong thing. Frederick Douglass was famous as a revolutionary leader and pioneer in the field of slavery abolished in the United States of America. He was known for his excellent

Wednesday, December 18, 2019

How Does The Consumption Of A Particular Energy Drink (...

IB Biology Cheyenne Cosman Dr. Sigworth March 28, 2015 Heart Rate IA Research Question How does the consumption of a particular energy drink (Red Bull) affect a human’s heart rate during exercise? Bakground Information The human heart has four chambers: two thin-walled atria, which receive blood, and two thick-walled ventricles, which pump blood. While veins carry blood into the atria, arteries carry blood away from ventricles. The atria and ventricles work collaboratively, alternating contraction and relaxation to pump blood through your heart. A human’s heartbeat is triggered by electrical impulses that travel down a specific pathway through the heart. The sinoatrial node, also know as the heart’s pacemaker, is a small bundle of specialized cells located in the right atrium, where the impulse starts. This electrical activity spreads through the walls of the atria and causes contraction. This forces blood into the ventricles. Therefore, the SA node sets the rate and rhythm of your heartbeat. The atrioventricular node is a cluster of cells between the atria and ventricles and acts as a gate that slows down the electrical signal before it enters the ventricles. Th is delay allows the atria to contract before the ventricles do. The His-Purkinje Network is a pathway of fibers that send impulses to the muscular walls of the ventricles and cause them to contract. This again, forces blood out of the heart to the lungs and body. 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They created the market for energy drinks and therefore have invited fervid competition. However, they have set the bar high among the energy drink industry and are still leading the way. 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Tuesday, December 10, 2019

Digital Forensics - Incidents And Legislation And Regulations

Question: Describe about the term for Digital Forensics, Incidents And Legislation And Regulations? Answer: Incidents And Incident Response Moodle (Modular Object-Oriented Dynamic Learning Environment) is an open-source software learning management system made available for the public at free of cost. The software is written in PHP and made available to the public with the General Public License. This software is used by many Universities and many educational institutions for distance education, blended learning, e-learning and flipped classroom purposes. Apart from them, it is also used by many educators and trainers throughout the world. Many Universities use it in large scale to use Moodle for submission of the assignments by the students and distribution of the learning resources to the students. Turnitin is plagiarism prevention service that is based on internet. Many schools and Universities use this software for submission of essays and assignments by the students, with license. Tunitin could be well integrated into Moodle to become Turnitin Moodle. The integration is done with the pug-ins. Since vast learning resources and numerous assignments are shared on the internet, it is quite possible that the content can be mis-used or any unwanted incidents can happen, which will become digital offense, in the cyber world. Risk Scenarios, Related To The Submission Procedure Risk Scenario 1 There is a file submission procedure involved in the Moodle Turnitin. The usual procedure is that the student logs in to his account and then follows the guidelines to submit the procedure. Once the student logs in, he or she will be able to submit the assignment, access the previous assignments, even can download the previous assignments for further editing operations. The students, who are close to each other, it is possible that the log in credentials of one student can be known to the other students. Let us consider one scenario, which can be risky. For example, student A is a bright student in academics and always gets the excellence grades for the assignments submitted by him or her. Then a student B can get the log in credentials of the student A, through friendship or through any other means. So, the student B can log in to the account of the student A and can download the assignments, submitted by him. The assignments, which are of excellence grade, can be downloaded and copy the skeleton and rewrite the assignment, in order to pass the plagiarism program in the Turnitin. The student A may not be known about this misuse of his or her credentials. It can be one potential risk scenario. Risk Scenario 2 The assignments submitted by the students are in the form of files, usually in MS-Word format. There is a possibility that the file management system can be compromised by the hacker or by any malware that can possibly attacked to the software. When the file management system is corrupted, the assignments submitted by the students would not reach the web server of the Moodle or Turnitin portals. As the files are not stored in the web server of the portal, the staff or faculty would not be able to receive or access the assignments submitted by the students and cannot provide the feedback based on the assignment. This can be another possible risk scenario 2. The files that are uploaded as submissions to Moodle assignments, by the students can become irrecoverable. The links and peer assessment activity in the offline would also not be recoverable. Eventually, the academics could not download the assignments and could not mark them and feedback could not be given within turn-around times. The files, which were uploaded as the feedbacks to the assignments, Quickmail attachments and forums attachments, including the Quiz questions, module files and assignment instruction files can also not be recoverable. The submission files that were uploaded to the Turnitin activity can also get impacted at the dates of the issues. Incident Management The following is the incident management for the risk scenario 2, considering it is happened and the actions taken by the management. Detection The incident has got detected by the staff and student as the ServiceNow has received many queries and complaints about the problem related to the submission and download of the assignments on Monday, 27th November. Response After the detection of the incident, both ERES and LEaD responded immediately and alerted all the students and staff about the situation and the further procedures that they have to follow for the submission, upload and download of the assignments. Apart from the responses attempted by the ERES and LEaD, there were attempts for the local fixes, as the following. Students are asked to email the assignments Alternative submission areas were added to the modules Individual extensions are set up for the affected students The academic staff, who logged before 9:14am on Monday were able to access and download the assignments, in a few cases. Report The following stage of the digital forensic incident response involves reporting. ERES then started running the reports on the Moodle. The list of the impacted files, modules, users and assignments is made through producing a spreadsheet. The preparation of the list of the impacted items is completed by Wednesday, 2nd December. According to the report, the incident had impacted all the assignments that were submitted to Moodle, right from the beginning of the incident period, no matter what were the deadlines, either in the past or in the future. The deadline was extended for the students to submit the assignments, by the educational institutions and Universities, but the students were not able to submit the assignments, because the submission files were inaccessible and unavailable as the broken link could not be accessed, from the area of student submission in the Moodle. Later, the deadline was further extended till 4th December, till 5 pm. The re-upload of the files were made possible, after the broken module file links were removed. The staff of ERES and LEaD were involved both in the extension of the deadlines as well as in the removal of the broken file links. The problems continued in the broken link to the submission area of the students, as they entered the option, Add a new attempt based on previous submission. The staff of ERES and LEaD had re-created the links for these students working on 4th of December and the following weekend days, 5th and 6th of December, 2015. Long Term Incident Response Measures ERES and LEaD have made a combined effort, and set certain recommendations to prevent the issues repeating regarding the submission and access of the assignments. Backups of Moodle are to be ensured for continuous seven days a week. Educational technology support was interrupted in the weekends, from 5pm Friday to 9am on Monday. The deadlines are reconsidered to be set over the weekends. Business Continuity Communittee to look after and co-ordinate the vital University-wide process to deal further assignment submissions, in cases of major IT failure. Heads of Blended Learning Theme Lead and Educational Technology were recommended to communicate the Moodle Service Manager as soon as possible, right after Moodle incident is identified. (Education Student Committee 11.02.16, Item 6b, Major incidents and Online Assessments, available on https://www.city.ac.uk/__data/assets/pdf_file/0020/303653/6b-Major-Incidents-and-Online-Assessment-Report-Format.pdf, accessed on 9 March 2016) Legislation And Regulation Disclosure Of Credentials Of A University Student To A Friend Let us consider a case of the disclosure of the credentials of a University Student to his or her friend. Once the friend gets to know the login credentials of the student to get into the database of the University and the friend has attempted to login with these credentials, it will become an unauthorised access. It is an offense and the offense for the unauthorised access is also called as a summary offense, according to the Computer Misuse Act, 1990. Eventually, the friend of the student gets fined with maximum of 5000 bucks and he or she may also get the punishment of 6 months imprisonment. In case the friend of the student accesses the database of the University regularly with the intention of stealing or downloading the content, it is going to be an unauthorised access with intent and it is going to be a serious offense. In addition to the accessing, downloading the data owned by the University, if the friend of the student has attempted to change the grades or any sensitive information in the website, it is going to be an unauthorised modification and it is going to be a much serious offense, according to the Computer Misuse Act, 2006. In the case of the using the credentials of the student of the University, the major offender will be the friend of the student, who gets the login credentials and use them to access the database of the website. Though, the student can also be considered as an offender, he cannot be punished, as the revealing of the credentials might be done intentionally or unintentionally or with his or her knowledge or without knowledge. Section 3A, the amendment made by Police and Justice Act, 2006, with the clause 38 will be applicable, which says that making, supplying or obtaining the articles can be cyber offenses. Accordingly the student of the University can also be penalized for revealing the credentials, though it is done unintentionally. Section 3A in the Computer Misuse Act 1990 inserted by clause 38 of the Police and Justice Act 2006 Computer Misuse Act 1990 is described as An act to make provision for securing computer material against unauthorized access or modification; and for connected purposes [Stefan Frederick Fafinski, Computer use and misuse: the constellation of control] The Police and Justice Act 2006 amended the previously developed Computer Misuse Act 1990, under Miscellaneous Part 5 Computer Misuse Amendments. The section 3, which was there before in the Legislation and Regulation is replaced by the new section 3A offense, as part of the amendments introduced by the Police and Justice Act 2006. The section 3A offense criminalises the following. Criminalization of making articles Criminalization of supplying the articles or obtaining the articles, towards the usage, in the computer misuse offences. After the section 3 is inserted, the section #3A is specified as the following. A person is found to be guilty of an offense, in case the person adapts, makes, supply or even offer to supply any of the articles, With the intention of using the article to commit or even as assisting to the commission of, the offense, covered under the sections 1 or 3. Or, believing that the article is expected or likely to be used for harmful intentions. A person is considered as guilty of an offense, in case the person obtains any of the digital articles for the intention or view to supply towards the usage to commit, or even to help in the commission of the digital offense, under the 1 and 3 sections. The article here indicates any data or program held in any of the digital or electronic form. A person, who is a guilty of offence under this section 3A shall be liable For the summary conviction covered in the locations of England and Wales, to fine that does not exceed to the value of statutory maximum or imprisonment for not exceeding the period of 12 months or sometimes, both of them. On summary conviction covered in the location of Scotland, to fine that does not exceed the statutory maximum or imprisonment for the period of not more than 6 months, or even both. On conviction done on indictment, to a fine or imprisonment that does not exceed the period of two years or even both. Relevance To The Digital Forensic Digital forensics is considered as one branch of science, called forensic science. Digital forensic science encompasses the investigation and recovery of the material from the digital devices, related to the computer crime. The section 3A of the Computer Misuse Act 1990 is declared as making, supplying or obtaining of any articles in unauthorized ways indicates to be an offense. Digital forensics science is strengthened with this Act, as any unauthorized access of the articles, in the digital form can be processed as an offense. Digital forensics is a science and it can investigate the reasons, people and technologies involved in the respective criminal offense happened. The intentions of the offender can also be investigated, using the digital forensic technologies developed vastly during this decade especially. So, after the detailed investigation report is made and submitted to the respective authorities, the following step is the punishment of the offender and compensating the victim, with appropriate compensation that he or she had lost, during the digital offense. When the Acts are clear, like mentioned in the section 3A of Computer Misuse Act 1990, the relation of the level of offense and level of the punishment can be decided. The objective of the digital forensics is to investigate and find the reasons of the digital offense, whereas the objective of the Computer Misuse Act 1990 is to punish the cyber criminals, so that the digital offenses can be reduced and support healthier coordination and communication of the community and live in harmony. Controversy The new section 3A amendment of the Computer Misuse Act 1990 has gone through controversy. The controversy and criticism are received from the IT professionals. Nature of Controversy Controversy of the section 3A amendment is received by the IT professionals in terms of technological inadequacy. According to these professionals, the tools used by the authorities to investigate the reasons for offense and apply for the digital forensics, are inadequate. The argument made by the IT professionals is that the tools developed and introduced for the legitimate purposes can also be used for harmful intentions of the criminals. This clause, in terms of the IT professionals, has become controversial arguing that it intends to ban the hacker tools. The hacker tools that are used for positive and good intentional purposes, by the IT industry, are discouraged to development, distribution and ownership of them. This discouragement hinders the security personnel, who should be using these hacker tools towards the security testing of the systems. The clause also discourages the use of the dual use of the software developed, which is legal now and can be used for the legal purposes, for the possibilities that these can be used for illegal purposes. Spy Blog has pointed out that according to this clause, even the web browser could be turned into poorly configured browsing system. So, developing and distributing the web browsers also could be illegal, which is considered as a legal activity for browsing the websites, which is not harmful intent. Another controversy is that the proposed legislation does not cover the password crackers, which are the password recovery tools. Clause 38 is considered as an absolute madness and pure idiocy, by Earl of Northesk and said in public. The Computer Misuse Act 1990 has considered all the inputs and feedback from the APIG and other sources and made the necessary amendments in the following years. The Computer Misuse Act 1990 has been criticized majorly by APIG (All Party Parliamentary Internet Group) and the same APIG held a public inquiry for the desirability of revising the Act. The enquiry has focused majorly, for the following. Broadness of CMA to cover the possible cyber criminality encountered in day to day cyber life Whether the generic definition of data and computers of CMA has stood the time test Whether any loopholes are there in the Act, which demand to be plugged Revisions that may be needed to meet the international treaty obligations of us Whether the penalties level in the CMA would be sufficient to deter the criminals today APIG also called upon many interesting parties to suggest and advise their opinions by presenting written evidence to inquiry. APIG provided a platform for a discussion forum to establish communication between parliamentarians and new media industries. Finally, the Computer Misuse Act 1990 has made the necessary changes and made certain amendments to come with the following declarations. A person would be a guilty of an offence, if making, adapting, supplying or offering to supply any articles A person is considered to be guilty of an offense if he or she supplies any articles or offer to supply them, it is also an offense under section 1, 3, etc. A person is considered to be guilty of an offense if any article is obtained with intention to commit or even for assisting towards the commission, or at least with a view to commission Article means here any data or programs A person, who is considered to be guilty under any of these sections would be liable towards, On summary convictions in the location of England and Wales towards fine, and or imprisonment of not more than 12 months n summary convictions in the location of Scotland, to imprisonment for term period of not more than 12 months On conviction on indictment, towards imprisonment that does not exceed the term period of 2 years or fine, or even both There are many of the theories developed and struggle with the pre-conceived notion of possibility of harm that could arise from the misuse of the computers. However, the consequences that are viewed and taken as examples are less substantial, when compared to them that arise from the other familiar criminalized conduct and more tangible criminalized conduct. This perception of insubstantial harm that is general, is considered to be nature of many computer misuse manifestations. The harm that is resulted is usually kept secret, sometimes hidden or latent. In some of the cases, the harm is not even understood and familiar by the victim. In such cases, it may also be consider as non-criminal. APIG also proposed insertion of the new section, addressing the denial-of-service [Fafinski, 2006]. Since the harm from the computer misuse is unsubstantial and when considered in the standpoint of the instrumentalist, where the criminal law serves to be the means of protection of public interests or set of individuals from the substantial harms, are then would not be applicable generally. In addition to that a liberal consensus view, which do not consider the criminalisation of deviant behaviour to be justified, except in the cases, where threshold of seriousness that treat it to be harmful to the society and to the others. As the computer misuse usually comprise of non-serious, harms or playful, criminalisation of misuse cannot be justified in the view of consensus perspective, to the instances that would pose threat to the national security or national safety or safety to individuals. Later the Police and Justice Act 2006 had made three amendments to the Computer Misuse Act 1990 and it came into force by 1st of October in 2008 [Farinski, 2008]. Computer misuse criminalisation also has little support on its moralistic grounds, as the computer misuse is usually not taken or considered to be immoral conduct. This viewpoint may get arise usually from the relationships among the individuals as well as the technology, in which the regular and conventional oral norms and rules usually dont apply [Tsouli, 2007]. References: [Frederick, S F, Computer Use and Misuse: The Constellation of Control, (2008)] [Fafinski, S, Computer Misuse: Denial-of-service Attacks (2006) 70 Journal of Criminal Law 474] [Fafinski, S, Access Denied: Computer Misuse in an Era of Technological Change (2006) 70 Journal of Criminal Law 424]

Monday, December 2, 2019

LVMH in Chinas Domestic Market

China is emerging as a very attractive international business destination. This situation arises from the growing middle class in the country. In the last two decades, economic growth in the country has spurred it into the limelight as a serious investment destination. Many companies manufacture their products in China because of the competitive labor costs in the country.Advertising We will write a custom essay sample on LVMH in China’s Domestic Market specifically for you for only $16.05 $11/page Learn More The manufacturing boom has contributed to the emergence of an economically empowered middle class. In the recent years, the portfolio of businesses setting up their operations in the country has expanded. The portfolio now includes businesses seeking to take advantage of the Chinese market in addition to its competitively priced labor. This explains the interest of LVMH in the Chinese market. LVMH is the holding company of several French luxu ry brands. The company is interested in establishing businesses in China to take advantage of its emerging luxury market. Any company that tries to enter into the Chinese market must take time to understand the operating environment in the country. The business culture in China is different from the business culture in the West. The Chinese people are historically frugal. Therefore, it is important to take time to understand their needs and expectations. However, the country’s emerging middle class has a lot in common with any middle class in the world. Therefore, the main issue that a company needs to explore before getting into China is the correct market entry strategy. This report examines the business environment for luxury products in China. It also looks at the internal characteristics of LVMH in order to prepare a strong market entry strategy for the company. Methodology The method used to meet the two broad objectives of the project was a literature review. Literatur e review is an acceptable form of research that makes it possible for researchers to evaluate a broad range of issues. The range of issues that required consideration in this case exceeded the number of issues that could be covered using empirical research. This reasoning informed the choice of the research method. In addition, the resources needed for an empirical research were not available. The second reason for choosing a literature review as the main research method was that a lot of research already existed in relation to the main issues defined in the research objectives.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It was unnecessary to carry out research into these issues from the scratch. The primary tools employed in the analysis of the data were the analytical instruments available to strategic planners. These tools include PESTLE Analysis, SWOT Analysis, and Porter’s Five Forces Analysis. PESTLE Analysis of Competitive Landscape Strategic thinkers use a PESTLE Analysis to conduct environmental analysis as the basis for determining whether an organization has the capacity to interact favorably with its operating environment. A PESTLE Analysis involves an examination of the political, economic, social, and technological issues in a given location. In addition, strategic planners study the legal framework governing a business environment, coupled with the condition of the physical environment of the area being analyzed. Two issues characterize the political environment of China. First, the communist government is very keen on controlling the key sectors of the Chinese economy. For instance, the country does not have an exchange rate that rises and fall according to the forces of a free currency market alongside other international currencies. Instead, the government determines the exchange rate. This issue at times puts foreign companies at a disad vantage. The second issue affecting the Chinese political environment is that the country uses a communist system of government. In the recent years, the country has started conducting democratic elections at the local level. However, the communist superstructure still allows the central government to control all the political activities in the country. In this regard, regional party officials tend to exert a lot of influence in the conduct of business. On the economic front, China has experienced unprecedented growth in the last two decades. The country’s economy grew at almost ten percent per annum in the last ten years. This is the leading cause of the emergence of China as a significant market. Prior to the economic boom characterized by unprecedented growth in the manufacturing sector, China’s main attraction was its low cost labor.Advertising We will write a custom essay sample on LVMH in China’s Domestic Market specifically for you for only $16.05 $11/page Learn More International manufacturers set up shop in China to take advantage of its low labor costs. As more companies started manufacturing in China, the disposable income of the Chinese people grew. This turned the country into one of the largest markets in the world. Business is now shifting from manufacturing only, towards taking advantage of the growing market resulting from the emergence of the new middle class in China. The social situation in China varies depending on the parameters in use. One of the best-known Chinese policies is the one child policy, which prohibits couples from getting more than one child. This policy is also an illustration of the tight control the communist government exerts on the Chinese people. In the recent years, a lot of Western influence has crept into the Chinese social scene. For instance, China has become the one of the locations that directors from Hollywood plan to launch new blockbusters. The Western pop cu lture characterized by the idolization of media personalities is also taking root in China. From a business angle, it means that the Chinese consumers are developing a taste for the Western cultural experience. This is fuelling demand for Western products. This explains the popularity of Western brands such as Apple, and in the recent years, the proliferation of Western style eateries such as MacDonald’s fast food stores. The technological environment in China is very competitive. The Chinese have invested resources in manufacturing technologies turning it into what a commentator called, â€Å"the world’s workshop† . The dual investment by the Chinese government on high tech production facilities, and the Foreign Direct Investments (FDI) from international investors trying to take advantage of the low labor costs in China, have made China a manufacturing and technology hub. However, Chinese manufacturers tend to pay little attention to quality control. Unlike Ja panese manufacturers who have a strong interest in efficiency through programs like Kaizen, the Chinese tend to compete on cost by making cheaper knock off items to sell them to the poorer masses.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The economy of China is difficult to analyze. The reason for this is that the Chinese government is the only body that releases economic data on China. The data at times seem unrealistic based on estimates made by other economists. In addition, much of the Chinese economy is state controlled. For this reason, it is better to develop a business strategy that takes into account these factors. In spite of this, there is consensus that the Chinese economy, together with Brazil, Russia, India, and South Africa (BRICS), is growing very rapidly. The physical environment in China is a major concern to international environmental agencies. Chinese cities such as Beijing are becoming polluted and have artificial fog brought about by industrial emissions. The state pays some attention to environmental issues, but it prioritizes economic the well-being of the country over environmental conservation. Rivers and other natural features located in places with high population are becoming polluted. In the rural areas with smaller population densities, the environment is in good condition. In fact, China has some of the most spectacular sceneries such as rivers, waterfalls, mountains, and world life. These areas can serve as the inspiration for including environmental protection measures as part of the Corporate Social Responsibilities (CSR) strategy when establishing a business in China. Hurdles and Obstacles Facing LVMH In order to discuss the hurdles and obstacles that LVMH will need to deal with before making a proper entry into the Chinese market, it is important to review the application of a SWOT Analysis because it is the most suitable tool for this purpose. Hurdles and obstacles to a business constitute the weaknesses and the threats a business must deal with in order to operate successfully in a specific market. Weakness and threats are two measures within SWOT that examine the difficulties associated with a business situation. Weaknesses are internal issues that bar the company from growing optimally. On the other hand, threats are external issues that the company does not control that can hamper its business objectives. LVMH, alongside other international brands trading in China have two main weaknesses. The first weakness is that the company has a wide portfolio in a very narrow segment of the Chinese market. Secondly, China is relatively new to luxury spending. Unlike Europe and America, many of the Chinese luxury spenders are people who have recently made money from the changing fortunes of the country. While the short-term outlook is impressive, the long-term performance of the Chinese luxury market is difficult to predict. If the country runs into any economic problem, the Chinese luxury spenders will revert to their old spending habits. In other words, the new middle class of China is still skilled in frugal living. Those skills will come into play as soon as there is an economic bump. The situation in the West is different because many luxury spenders grew up in affluent families. They do not know how else to live. If they cannot afford to drive an expensive car, they will look for one that is easier to maintain. In China, the luxury spenders can discard the car all together because they have lived most of their lives without it. The threats that accost LVMH in China are as follows. First, the brands produced by the company will suffer from threats associated with the counterfeiting of products . The results of counterfeiting include loss of revenue and loss of brand reputation. The counterfeit system in China is one of the most organized counterfeiting operations in the world. Chinese manufacturing capacity does not match its RD capabilities. Therefore, manufacturers choose to take shortcuts in order to make profits from popular brands. This situation is compounded by weak legislation on the issue. The Chinese government tends to protect the local industries whenever there is a conflict with international manufac turers. The problem with counterfeit products is that they usually do not meet the performance criteria of the original product. Their goal is to eat into the market of established brands. As a result, the products are cheaper to buy, but they are also of poorer quality. This damages the image of the brand. The second threat that LVMH will need to be aware of is that the patenting system in China is weaker than in most advanced economies. The Chinese government views patents as a bottleneck in its manufacturing sector. This makes getting patents very difficult in China. In addition, the enforcement of laws relating to patents is lackluster. In this sense, LVMH will be at the risk of losing its intellectual property rights to Chinese firms if the company does not take aggressive steps towards securing patents on all the products produced in China. The third threat that most international organizations face while operating in the Chinese market is political interference. Chinese polit icians are very powerful. They can frustrate the process of acquiring licenses, or the opening of new stores. In addition, they may make demands for kickbacks and bribes before giving approvals for various business initiatives. While China’s bribery index is not as bad as many other countries, it is still a reality that everyone who does business in China must deal with it very often. The challenge with this situation is that by towing the line, a company can lose its international reputation. On the other hand, refusing to comply with demands for kickbacks and bribes may lead to the frustration of the business by government and party officials. The third threat that LVMH needs to put into account is that it is not the only player eyeing the luxury market in China. The competition for the emerging luxury market in China is growing, from both international players and local manufacturers . The competition in the luxury market is becoming more intense with time. It is anticipat ed that luxury goods marketers will soon opt for â€Å"diffusion strategies† to create rapport with the younger generation as a form of initiation into the luxury brands . In conclusion, while China represents a significant opportunity for LVMH as a luxury products market, the company will face several stiff challenges over the coming years. Strategy Recommendations for LVMH In order to deal with the threats and weaknesses identified in the Chinese market, the company has several strategic options. This section examines the options available for use by the company in China based on PESTLE Analysis, and the examination of the weaknesses and threats the company will experience in the Chinese market. The main issues regarding the business environment in China include a powerful political system that carries a lot of influence in the business environment, and a people who are subservient to the system. There new wealth in China is leading to the emergence of a luxury goods market . The market is projected to grow in the coming years. The country has a very strong manufacturing sector, but the level of innovation is not commensurate with the manufacturing capacity leading to a culture of product counterfeiting. The economy of the country is centrally controlled. This makes it impossible to determine the actual price of goods and services based on an open market system. The company needs to use two sets of strategic guidelines to deal with the strategic issues arising from the analysis. These two sets are internal measures, and external measures. The internal measures LVMH needs to use include staffing, manufacturing decisions, choice of advertising strategy, and the choice of a distribution strategy. The choice of staff members to work in LVMH will have a significant impact on the operations of the company in China. The Chinese marketplace is very different from most Western markets. It is imperative to find people who are familiar with the system and can run a profitable enterprise. At the same time, the choice of staff must reflect the desire of the company to maintain its corporate culture within the Chinese environment. The best way to approach staffing is either to find Chinese nationals who have international business experience, or to find Westerners who have Chinese business experience. This issue can also be resolved by having a board and management team in China that includes local staff, and staff seconded by the headquarters. Secondly, the company needs to consider its manufacturing decisions carefully. China has the best economics when it comes to manufacturing. The cost of labor is relatively low, and the availability of manufacturers is high. Manufacturing in China will also reduce transport and warehousing costs for the company. The main threat associated with manufacturing in China includes the risk of losing proprietary information to local competitors, paving way for counterfeiting. There is also a threat associated w ith quality control, especially if the company employs local workers who have low regard for standardized production. On the other hand, manufacturing in Europe may prove unsustainable in the end in light of the fierce competition for luxury products shaping up in China. The best strategy in this case is to maintain the main manufacturing sites in Europe, and to use local manufacturing for generic parts such as packaging. This way, no one will be successful in counterfeiting the entire product. LVMH needs to be very careful as it develops its marketing strategy. The main issue of concern is the advertising mediums it will choose to market the products. As a young luxury market, China will not follow the same trends shown by countries with mature luxury markets. The purchasing decisions will not be identical to the buying decisions of customers in other luxury markets. LVMH needs to develop a marketing campaign that is relevant to the Chinese market to ensure that is gets a proper fo othold in the market. It needs to keep a keen eye on how consumer behavior changes when the economic conditions change. The fourth strategic issue that LVMH needs to address is the distribution strategy that it needs to be successful in the Chinese market. The decision between opening new stores and using established distribution networks is important. While LVMH already has over one hundred stores in China, it still needs to keep reviewing the performance of these stores against the market potential of its products. This decision will have an impact in the distribution of counterfeit products. A string of shops owned and operated by LVMH will ensure that customers are sure that they are buying original products. However, the cost of establishing and operating an exclusive store may hinder the growth of the company by constraining profits. At this point, an exclusive chain seems like the best option. In the future, the company will need to consider getting distribution partners to i ncrease its footprint in the Chinese luxury market. The external issues that the company needs to consider are the development of a PR strategy, and becoming part of the advocacy efforts to make intellectual property rights more respected in China. The need for a PR strategy as part of the company’s strategic plan comes from the realization that the company will run into certain problems with government officials at one point or another. It is important to declare and maintain a clear ethical line when dealing with officials. On the other hand, the issue of intellectual property rights in China is a common problem for all international firms that set up shop in China. Their combined voice will make it easier for the government to act on concerns relating to the breach of intellectual property rights. In the same breath, this will help to address the counterfeiting of products. Porter’s Five Forces Analysis The discussion in previous sections concentrated on the busines s environment and the strategic fit of LVMH in the Chinese market. There is a need to reexamine the competitive position of LVMH by using Porter’s Five Forces Analysis in order to develop further recommendations in line with the analysis. Porter (1998) identified five forces that define the competitive climate of any business. These forces are the buyer power, supplier power, threats of new entrants, threats of substitutes, and the degree of rivalry in the competitive marketplace . Buyer power refers to the control that the consumers of a product exert on the prices. In other words, it refers to the bargaining power of the consumers. This power can erode profits if the business has no way of dealing with it. In markets controlled by a monopsony, the purchasing power of the buyer can be very high. The situation in the Chinese luxury market is such that the demand for luxury goods does not give much bargaining power to the customers. In many cases, LVMH can set its prices as hi gh as it wants. Provided the price is within the reach of the intended market, the company can control the prices. The second force that needs consideration is supplier power. The power of suppliers can also squeeze margins if the company relies on a monopolistic supplier, or a cartel. This situation may also result if the country in which the business operates uses price controls. LVMH has very many suppliers located in various parts of the world. The only way the supplier power will increase to unmanageable levels is if the company decides to switch to local suppliers in China. In addition, the situation may change if the government institutes price controls or tax measures on inputs. Either way the price of inputs may rise. The third force identified by Porter (1998) is the threat posed by new entrants. The nature of this threat can be evaluated by considering the entry barriers in the industry. The luxury market tends to handle high quality materials and uses rare production pro cesses. In addition, it takes time to develop a reputation as a luxury brand. Most luxury brands use the duration they have served the markets as a means of gaining competitive advantage over younger players. In this sense, the barriers to entry in the luxury market are very steep. However, the Chinese market is very young. A company that has the resources to position itself as a luxury goods provider will receive the same attention as the older companies such as LVMH. Fourthly, the competitive climate of a business is determined by the threat posed by substitute products. Substitute products refer to items that can fulfill the same functions as the products marketed by a given company. The main threats from substitute products come from other international players in the Chinese luxury goods market. For instance, there is intense rivalry between Omega and LVMH in the Chinese market. Substitute products usually present more challenges if they have better prices for the same level of performance. The Chinese luxury market is still in the stage where many people are making the transition from a low-income culture to a high-income culture. These consumers have not yet developed strong brand loyalties. Therefore, within the same performance climate, these consumers make choices based on the cost tradeoffs. The fifth force that determines an organization’s competitive effectiveness is the degree of rivalry with other players in the industry. The degree of rivalry in the Chinese luxury market will increase as more players enter this market. The intensity of rivalry will also increase if the exit barriers in the industry are high. For instance if LVMH sets up production facilities in China, the company will find it difficult to leave China. Advantages and Disadvantages of Domestic Firms in the Sector The application of Porter’s Five Forces in the determination of the relative advantages and disadvantages of the domestic firms in the sector yielded the f ollowing results. The advantages that the local firms enjoy in relation to buyer power arise from their familiarity with the needs and the demands of the Chinese consumer. Local players in the luxury goods market know the tastes and preferences of the Chinese people. In addition, local firms have a working knowledge of the purchasing behavior of the Chinese people. They can assess their prices better based on this knowledge. The main disadvantage that local firms have when it comes to the buying power of consumers is that the Chinese people do not have the same amount of confidence in local firms to produce high quality luxury goods. On the question of supplier power, local players have the following advantages. First, the local players have greater knowledge of the sources of raw materials. Therefore, they can make buying decisions based on the market rates of the raw materials. This reduces the power of suppliers in their favor. On the other hand, the power of local players in bar gaining reduces the interest of local suppliers of raw materials to sell to them. There is little incentive to supply raw materials to a local firm that wants to negotiate prices downwards, compared to selling to a foreign owned firm that may buy the materials at a better price. The threat of new entrants is not very serious to local firms. There are few players in the luxury market of Chinese origin. The advantage that local firms derive from this position is that any new player that comes into the market cannot be a local player. This leaves the competitive advantage to the local firms because their only significant competition is from foreign firms. The associated disadvantage is that local firms have a harder time establishing themselves as producers of luxury brands. The threat of substitutes is a challenge to local firms. The reason for this is that the local people compare their products to a wide range of luxury products in the country. In this sense, the main challenge thes e products face is the threat of competing with products from foreign firms such as LVMH. Foreign luxury players seem to have a better reputation in the country because of the consistency in the quality of foreign products. On the other hand, local firms can adjust their offers to counter the prices of foreign firms based on their superior understanding of the local environment. Local firms deal with rivalry better than foreign firms do. The reason for this is that the local firms rely on their knowledge of the market to determine how to position their products. They are also flexible to changes because managers are in contact with the daily operations of the firms and they make decisions locally. However, the strength of foreign firms can overwhelm the local firms. This can happen if the foreign firms have the financial muscle to fight for market share and can leverage its competitive advantages. There is already a struggle for market share in the Chinese luxury goods market occasi oned by the entry of many foreign firms to the Chinese market. In conclusion, the main source of competitive advantage for local firms is their knowledge of local conditions, which include customer preferences and superior understanding of the supply chain. In addition, these firms are very flexible when it comes to making decisions to increase the profitability of their operations. These advantages are not impossible to surmount. Advantages and Disadvantages of Foreign Firms in the Sector The application of Porter’s Five Forces in the evaluation of the relative advantages and disadvantages of foreign firms yielded the following results. Buyer power works in the favor of foreign firms. The local market is relatively inexperienced when it comes to the pricing of luxury goods. In addition, foreign products feel authentic to the luxury market in China. Therefore, foreign firms can set higher prices for their products. The disadvantage associated with this is that a foreign firm can price itself out of the luxury goods market. It can set prices that are too high for a significant portion of the luxury goods market. Supplier power works to the advantage of foreign firms when it comes to availability, but it works against foreign firms when it comes to pricing. Local suppliers prefer to sell their products and services to foreign firms because they are usually ready to pay more for the same raw materials. However, this comes at a price. The local suppliers set their prices to foreign firms above the prevailing rates to take advantage of their demand. Suppliers enjoy a lot of power when dealing with foreign firms because foreign firms tend to lack full knowledge in regards to the availability of raw materials. The threat of new entrants is significant to foreign firms if the new entrant is another foreign firm. However, if the new firm is a local firm, the degree of the threat is lower. Foreign firms tend to rely on the same sources of competitive advantage co mpared to the local firms. Dealing with a new luxury market tends to push foreign firms to select similar strategies, which results in fierce competition for market share. On the other hand, local firms rely on their understanding of the market to gain market share. The threat of substitutes is also significant when pitting foreign firms against other foreign firms. If two foreign firms produce products that can substitute each other, they increase the options their customers have. In the process, these two products can become rivals in the market. Substitute products from local firms become a threat whenever the foreign firm prices itself out of the market. The local demand will move towards the substitute products that have the same performance characteristics as compared to the products produced by the foreign firm. The degree of rivalry in the marketplace usually works in favor of the foreign firms this advantage springs from stronger brands, and robust marketing efforts. Local firms are not big spenders on luxury advertising. At a certain level, all types of rivalry affect the businesses in the industry. Local firms cannot compete too well with international brands because of their brand recognition. Conclusion LVMH is in a good position to make money in China. However, the company needs to make several decisions regarding how it will establish itself as a player in the luxury goods market. The company must remain vigilant to changes in the economic fortunes of the country. The luxury goods market is still very young. This means that it is still very vulnerable to economic changes. Therefore, LVMH needs to plan in a way that it can maximize its short-term profits and position itself for survival in case the luxury markets shrinks On the issue of manufacturing, LVMH should organize itself in a way that makes it possible for it to take advantage of the low labor costs in China. At the same time, the company must ensure that none of its proprietary technolog ies falls in the hands of rivals. Finally, LVMH must take into account the management needs of its business in China. It should be careful when selecting the board of directors to run the Chinese division. It must find people who understand the Chinese market well. At the same time, it needs to ensure that the corporate culture of the company survives entry to the Chinese Market. Reference List Arnault, B 2012, LVMH Annual Report, LVMH, Paris. Atsmon, Y, Dixit, V, Leibowitz, G Wu, C 2011, ‘Understanding China’s Growing Love for Luxury’, McKinsey Consumer Shopper Insights, 15 January 2011, pp. 1-20. Chow, GC 2007, China’s Economic Transformation, Blackwell Publishing, Oxford. Dalic, T 2007, Globalisation of Marketing Strategies in Light of Segmentation and Cultural Diversity, GRIN Verlag, Norderstedt. 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Sahaf, MA 2008, Strategic Marketing: Making Decisions For Strategic Advantage, PHI Learning Pvt Ltd, New Delhi. Volberda, HW, Morgan, RE, Reinmoeller, P , Hitt, MA, Ireland, DR Hoskisson, RE 2012, Strategic Management: Competitiveness and Globalization (Concepts and Cases), Cengage Learning, Hampshire. Zhu, Z 2010, China’s New Diplomacy: Rationale, Strategies and Significance, Ashgate Publishing, Burlington, VT. This essay on LVMH in China’s Domestic Market was written and submitted by user Michaela Reeves to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.